When the first Stone Source showroom was established in New York in 1988, it was based on a very specific intent: Appeal to architects and designers. The company’s founders understood this unique audience and established a showroom that was different from any other stone and tile showroom. It was set up as an educational tool, designed to show not only breadth of line, but to help the architect or designer understand the differences between each material and the variation within each. Since the company’s inception, Stone Source has established six showrooms throughout the country. Then in 2012, we set out to evolve the brand and the showroom experience.

To start, we toured the country, asking architects and designers questions about how they work and what’s important to them. What they told us validated some of our existing design concepts and inspired many new ideas. Input from clients also helped us determine where to re-locate our DC and LA showrooms.

We also spent a lot of time in Italy, where nearly half of our materials are produced; a region of the world known for quality and design. Working with an Italian furniture company, we were able to find existing display solutions that would solve for the things architects and designers told us they wanted. We were also able to custom-design our own display furniture.

And finally, we partnered with Gensler New York. Gensler’s principals and designers had been an integral part of our research, and the company has been one of Stone Source’s top clients for decades. Therefore, we challenged their New York team to help us interpret our clients’ comments, turn our inspiration from Italy into concepts, and to design a showroom by architects and designers for architects and designers. The redesign began with our Washington DC showroom, which was relocated and redesigned in 2012. This was followed by a relocation and redesign of our Los Angeles showroom and a gut renovation of our New York showroom, both of which opened in June of 2013. From research and inspiration, to concept, development and finished product, here are a few of the details of our showrooms:

Photos of New York and Washington DC courtesy of David De Armas Photography
Photos of Los Angeles courtesy of Benny Chan and Missy Wuertz

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